Icing opened its flagship store in Chicago on State Street last week and we were invited to see the new shop! They've recently unveiled a new branding program with a new logo, store designs, visual identity, and their first ever online store. I haven't been to an Icing in quite a while, so when we were invited to the opening and learned about the revamp, I couldn't wait! What girl wouldn't love this jewelry mecca?
I wore a H&M blouse, GAP camo skimmers, Aldo wedges, and assorted jewelry. I also tried out BECCA Beach Tint in Papaya. What does everyone think?
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| With Rachel of Chicago Chic! |
I headed upstairs (a cool space for future special events) for music, cupcakes, photos (of course), a sneak peek of this upcoming fall's product, and the ribbon cutting!
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| CEO, Jim Fielding, and SVP, Joel Herman cutting the ribbon! |
Can't wait to see what more Icing has in store!
Jess
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