30 NEVER LOOKED BETTER

Last week, GUESS on Michigan Avenue celebrated 30 sexy years with Marie Claire and one heck of a celebratory bash! The private anniversary party had all the fixings with a DJ (spinning music from the 80s, 90s, and today), cocktails, a candy bar, birthday cupcakes, and mini beauty stations from OPI, NYX, and Violent Lips! Models were decked out in the capsule collection (photos below!) and standing in front of iconic ads from the past three decades.

Did I mention the photo booth?!

Photo via The Digital PhotoBooth.

I had to actually work the event, so as much as I wanted to snap photos throughout, I was not able to, but the amazing guests did! Check out the snapshots below and under the cut from GUESS, Racked Chicago, The Digital PhotoBooth, and Taneisha Jordan of Second City Style!

Models showing off the capsule collection.
Photo via GUESS.

Models in front of the iconic ads with their capusle collection pieces.
Photo via GUESS.

Thanks to everyone that made it to the event! It was great success because of you! Now click below for more photos!

XO Jess

Oh sweet, sweet candy bar.
Photo via GUESS.

Violent Lips made just for GUESS!
Photo via GUESS.

The goodies inside the gift with purchase.
Photo via GUESS.

Some of the capsule collection!
Photo via GUESS.

Marie Claire knows to host a party!
Photo via Second City Style.

Relive all the iconic ads with this amazing book.
Photo via Second City Style.

Get your pair of the Eva Floral Vintage Jean!
Photo via Racked Chicago.

Time to shop!
Photo via Racked Chicago.

Photo via Racked Chicago.

Hey, it's Jess!
Photo via Racked Chicago.