Tuesday, July 10, 2012

TARGET AND NEIMAN MARCUS


And this is how we like to start our week...

Target and Neiman Marcus has joined forces to create a limited holiday collection, ranging from fashion to sporting goods. Item prices will range from $79.99 to $499.99 and designers include Oscar de La Renta to Derek Lam. You can read more about it here on the Washington Post.

"Now, both want to grab a new segment of customers who are increasingly shopping around, checking out both higher- and lower-price stores. Target, whose sales growth has been uneven since the recession, is seeking new ways to boost its fashion image. And Neiman Marcus, whose affluent customers are back to splurging, needs to step outside its comfort zone to stay competitive. So it has to introduce itself to people who never considered shopping at the store where they can discover it also sells more affordable items for under $100, company executives said." (more here)

Jess and I both went shopped the Jason Wu collection for Target (you can read about it here) and it was  crazy, but it's going to be hard to pass this up! Will you be fighting the crowd?

XX Jill

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