Monday, September 10, 2012

TEEN VOGUE | PRINCESS VERA WANG

From ready-to-wear, cocktail attire, multiple bridal lines, accessories and housewares, to her Simply Vera collection at Kohl's, Vera Wang is a household name. And girls don't have to just dream about owning a piece from her label, they can start now! 

Princess Vera Wang is a juniors contemporary and premium lifestyle collection that debuted in June and is sold nationwide and on Kohls.com.

The Princess Vera Wang brand introduces stylish and on-trend apparel and accessories at an incredible value. Featured within the inaugural collection are popular items such as textured blazers, playful graphic tees, printed jeggings, statement jewelry and bold footwear. Retail prices for both apparel and accessories will be under $100.

The collection incorporates Vera Wang's signature aesthetic including relaxed silhouettes, rich textures, contrasting fabrics, subtle design details and whimsical prints and patterns. As this is the designer's first juniors collection, Vera Wang drew inspiration from her daughters. She recognized the importance for each to have their own personal style and wanted to integrate this concept into the Princess Vera Wang collection. As a result, the collection caters to different personas, from preppy to rocker.

"It was important that Princess Vera Wang be versatile and speak to young women across America, connecting with them and giving them the freedom to express their own personal style," said Vera Wang. "I believe women are most beautiful when they are true to themselves. And I am honored to have this wonderful opportunity with Kohl's to share my design philosophy with a new generation."





 

While we're just a few years too old (okay, maybe more) to shop in the juniors section, we are definitely loving the availability of stylish apparel and accessories for budding fashionistas! If this line isn't for you, we promise it's perfect for your younger sisters, cousins, or daughters. And it gets better, Princess Vera Wang is looking for their royal model!

One lucky girl will be the face of this exclusive line at Kohl's. Models have two ways of entering - casting calls (now closed), or by entering on PrincessModelSearch.com (still open). Over 3,000 entries have been entered so far since it launched August 1st! Five finalists will win a trip to the offices of Teen Vogue in New York City, where they will get a behind the scenes tour of the magazine and dine with the editors. Those five finalists will then be featured on PrincessModelSearch.com where Teen Vogue readers will choose the lucky girl!

"Princess Vera Wang for Kohl's Model Search held on August 25, 2012 in Chicago, IL"
Credit: Getty Images/Jeff Schear

We were invited to check out the model casting call last month, where we spoke with Casey Marks, Teen Vogue's Associate Merchandising Director of Retail. Marks couldn't help but rave about her favorite part working at Teen Vogue - the readers! They're passionate about the magazine and everything that comes from it. They are Teen Vogue. The perfect candidate for Princess Vera Wang is a girl who embodies both the collection and the Teen Vogue brand, with the spirit of Princess Vera Wang. What's that spirit? Girls who are passionate, well-rounded, beautiful inside and out, and are interested in their future careers.

Teen Vogue has hit the three largest U.S cities, so are there any differences? Girls from LA and NYC seem to have more opportunities, so Teen Vogue is excited to give those in Chicago, and the surrounding areas, the chance of a lifetime. However models in all locations are showing their love for fashion by wearing pieces from the Princess Vera Wang collection.

This was our very first model casting call, so we were really excited when Marks walked us through the process. After checking in, models enter the waiting room where they fill out necessary forms and wait to be called. Once they arrive solo in the judges room, they state their name, age, and where they're from. The judges also ask them a couple of questions and take a quick headshot. With a panel made up of a scout from IMG, a Kohl's model booker, and a Teen Vogue Representative, we give these girls credit for their bravery! 

We can't wait until the five finalists are posted on PrincessModelSearch.com to see if any of the lucky girls are from Chicago. Good luck to all the models who entered and thank you to Casey Marks from Teen Vogue for taking the time to tell us all about the model search! 

XO Jess & Jill

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...